Shobana Jeyasingh Dance
A close relationship to strengthen brand, audience and digital strategy
“Commissioning a digital strategy is a big investment for a small arts organisation but what Oliver delivered has far exceeded our expectations.”
Shobana Jeyasingh Dance are known for pushing the possibilities of dance beyond traditional storytelling. In common with most organisations, they are under increasing pressure to deliver and demonstrate impact. We worked with them to review position in the marketplace and bring fresh thinking on how best to increase audience reach. We also carried out a root and branch review of their brand strategy resulting in a revitalised brand, redesigned website and new approach to connecting with their audience.
Traffic to their website was almost doubled in the first year, together with a new emphasis on digital marketing leading to greatly increased social media engagement. That is just the beginning. Our strategic review has provided a clear compass to navigate the digital landscape and realistic appraisal of best options to deliver value. As a result of this work, Oliver now sits on the Board of Trustees and the company is now in a much stronger position to face the future with confidence
This is one example of our work in the performing arts, a sector to which we have a deep commitment. We have supported key stages of strategic development for companies from Boundless Theatre to English National Ballet and venues from the Roundhouse to The Old Vic.
You can find out more about our range of remarkable clients here...
Components of the brand platform we developed for Shobana Jeyasingh Dance
New website commissioned as part of a major digital review
“The strategy has given us the confidence to prioritise and deliver new initiatives that are already making a difference to the way we work and think. It has highlighted opportunities for increasing accessibility, targeting new audiences and as a result helping us to become a more sustainable dance company.
A very worthwhile investment indeed.”